Services
Methods that match the question.
Avant Amour is a qualitative market research partner for D2C and digital-first brands. Ethnography is the spine; the other methods extend it. Every engagement is led end-to-end by Arrpita.
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Primary
Ethnography
We sit with people in their kitchens, autos, and clinics — the rooms where your product is actually used.
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Method
In-Depth Interviews
Ninety unhurried minutes with one customer. Useful when you need to map a specific decision or the gap between intent and behaviour.
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Method
WhatsApp Diary Studies
Two weeks of voice notes, photos, and screenshots — on the platform customers already live in.
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Method
UX Research
Behavioural research on digital products — grounded in ethnographic observation, not a usability lab.
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Method
Focus Groups
Available, but not our default. Useful for stimulus testing — not for understanding behaviour.
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