You've shipped the product. The dashboards are wired up. Mixpanel and a SQL query can answer most questions inside the funnel. But the questions outside the funnel — the ones that change your roadmap, your pricing, your packaging copy — those need a different instrument.
Ethnography is that instrument. We sit with your customer. We watch the decision get made. We listen for the half-second pause that tells us where the friction actually is. Then we write you a short, sharp report you can act on next sprint.
Talk to Arrpita about your question →
Questions we routinely answer
- Which customer segment do we double down on next quarter — and which do we deprioritise?
- Why does our repeat rate fall off a cliff between order two and order three?
- What is the actual job our category is being hired to do — and is our messaging aligned with it?
- Where in the product does the customer hesitate, and what are they hesitating about?
- How do customers in tier-2 and tier-3 cities use our app differently from metro customers?
- Is our packaging doing what we hope it is doing on the shelf and in the unboxing video?
- Why are customers churning? In their words, not in our reason-code dropdown.
- Should we launch the new variant, the new SKU, or the new format first?
How this is different from agency research
Most agency research is built for buyers at large companies — multi-stage approvals, methodologies that span months, decks that are designed to justify themselves. That model doesn't fit a D2C founder who needs to make a decision by the end of the quarter.
Avant Amour is built the opposite way. One senior researcher (the founder) runs the project end-to-end. Engagements are two to three weeks for a focused study, longer for multi-city fieldwork, scoped on a one-pager. The output is a point of view, not a slide template. You can ask follow-up questions on WhatsApp for thirty days after delivery.
What people who've worked with Arrpita say.
“Arrpita was given a research project on ethnography and she has delivered the insights in the most scientific manner. Her ability to take the project to conclusion, understand the domain, understand behaviours and then connect the dots to get unique insights was commendable.”
“Arrpita worked with us on a couple of ethnography projects. She clearly knows her subject very well. She did her studies and brought out insights that were consistent with our understanding. It was therefore a good validation. She is a purist and follows methodologies and styles accordingly.”
Engagement models
Project-based for a specific question (most common). Embedded research retainer for brands running continuous research alongside product. Diagnostic sprints for a narrow, time-boxed question.