Case Studies
What the work looks like, anonymised.
Every engagement is confidential. Each case study describes the question, the method, and what we found — without naming the client. Where the work predates Avant Amour, it is Arrpita's prior research.
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Rural livelihoods · Community enterprise
When a livelihood programme stalled, ethnography revealed why
How field research uncovered the hidden behavioural and operational barriers holding back a community-based enterprise in rural Rajasthan.
Three Rajasthan villages · Ethnography
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Household finance · Consumer behaviour
The psychology of saving: how Bengali women save at home
An ethnographic study of how Bengali women save at home: what saving means to them, where the habit is learnt, and how it shapes what they buy.
Women's saving habits · Bengali households
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Sleep & wellness · Urban lifestyles
Sleep, stress and recovery in urban India: a six-city study
Interviews with professionals in six Indian metros show how work, family, city, age and gender shape the way people sleep, handle stress and recover.
Six metros · In-depth interviews
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Health & nutrition · Brand strategy
Health & nutrition brand — 30% sales lift in year one
How 100 in-home ethnographies across 13 Indian cities helped a market-leading health and nutrition brand defend its number-one position and grow sales 30% in a year.
30% sales growth, year one
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