Behavioural research is qualitative or quantitative research focused on what people do — observed behaviour, decisions, and choices — rather than on what they say they prefer.
Full entry to be written.
Glossary · concept
Behavioural Research
Behavioural research is qualitative or quantitative research focused on what people do — observed behaviour, decisions, and choices — rather than on what they say they prefer.
Need this run with your own customers?
We reply within one working day.